Paul & Joe

For PAUL & JOE and ANNA SUI, we crafted bespoke retail visuals that translate each brand’s aesthetic into a refined, cohesive makeup experience.

Retail Experience

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Overview

We were tasked with translating the playful elegance of PAUL & JOE and ANNA SUI Beauty into visual assets that elevate the makeup retail environment. Our work focused on crafting bespoke wall patterns, graphic elements and decorative motifs that reflect the brand’s soft, signature charm while remaining practical for retail execution.

Team

Brand Strategist

Paula Dowie

Project Manager

Paula Dowie

Interior Designer

Ewa Michalowska

Deliverables

Custom shelving graphics for makeup displays

Bespoke wall pattern designs

Decorative brand motifs and graphic elements

Colour, texture and pattern specifications

Visual mockups for store environments

Riviera delivered beautifully crafted visuals that elevated both brands’ retail presence. The patterns, graphics and counter designs brought our makeup spaces to life with clarity and creativity.”

Global Beauty Team

PAUL & JOE & ANNA SUI

Retail Experience

Across both brands, we created complete sets of retail graphics for their makeup spaces, including shelving designs, product-display artwork and fully customised counter concepts. Each element was developed to enhance visual impact, improve customer flow and create an immersive experience aligned with the brand’s world. The outcome is a cohesive, premium presence within beauty retail — elevating both PAUL & JOE and ANNA SUI through thoughtful, high-quality visual execution.

Retail Experience

Anna Sui makeup display render with purple-edged shelves of lip colour, powders and boxed cosmetics

Makeup counter design with tiered shelves of compacts, lipsticks and primers in floral packaging

Anna Sui hand cream kit and compact mirror in teal mosaic packaging with a butterfly motif, on a vanity

Retail visual layouts for PAUL & JOE and ANNA SUI makeup displays, with dimension guides

Wall pattern designs: peach florals on turquoise and a repeating blue motif for makeup retail

Retail counter design elevations for Anna Sui and Paul & Joe makeup counters, side by side

ANNA SUI black rose-embossed powder compact with ornate gold base, puffs and a purple backdrop

ANNA SUI lilac makeup collection on snow: lipsticks, compacts and pouches with butterfly motifs

Paul & Joe lipsticks with cat motifs, floral and pastel cases on a pink background

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FAQ

Get quick answers about working with us and our approach to digital solutions.

Ask a question

What’s included in a monthly retainer?

Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.

How many requests can I make per month?

We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.

Is a retainer better than a one-off project?

If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.

Who will I be working with?

You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.

RIVIERA DESIGNS

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