Wooflore

For Wooflore, a custom pet portrait brand, we developed a cohesive visual identity, created performance-focused advertising creatives and refined the ecommerce website to support conversion and growth.

Ecommerce & Digital Experience

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Brand Systems & Implementation

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Overview

View client website

Wooflore creates personalised pet portraits designed as meaningful décor for devoted pet owners. Built around emotion and individuality, the brand required a clearer visual direction and a more structured digital experience to support its growing online audience. We developed a refined brand identity centred on warmth and character — balancing playfulness with credibility. From logo and colour system to website adjustments and advertising creatives, each element was designed to strengthen recognition and improve customer interaction. The result is a cohesive brand presentation that supports both emotional appeal and ecommerce performance.

Team

Creative Designer

Kseniya De Vivo

Creative Designer

Kseniya De Vivo

Creative Designer

Kseniya De Vivo

Deliverables

Logo & Visual Identity

Colour System & Brand Styling

Ecommerce Website Refinement

Paid Advertising Creatives

Visual Asset Library

“Riviera helped bring clarity to our brand and improved how we present our portraits online. The identity and marketing creatives made a real difference to how customers understand our product.”

Hannah

— Wooflore Owner

Hannah

— Wooflore Owner

Hannah

— Wooflore Owner

Brand Identity

We created a distinctive visual identity that reflects Wooflore’s personality — personal, warm and expressive without feeling informal. The logo and colour palette were designed to support a wide range of portrait styles while maintaining strong brand recognition. The system allows the artwork to remain the hero while the brand frames the experience consistently.

Brand Identity

Website & Advertising Performance

We worked across the ecommerce website to improve clarity, structure and visual consistency. Alongside this, we developed paid advertising creatives designed to communicate customisation quickly and effectively. The combination strengthened both brand presentation and marketing performance — supporting discovery, engagement and purchase decisions.

Website & Advertising Performance

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FAQ

Get quick answers about working with us and our approach to digital solutions.

Ask a question

What’s included in a monthly retainer?

Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.

How many requests can I make per month?

We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.

Is a retainer better than a one-off project?

If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.

Who will I be working with?

You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.

What’s included in a monthly retainer?

How many requests can I make per month?

We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.

Is a retainer better than a one-off project?

If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.

Who will I be working with?

You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.

What’s included in a monthly retainer?

How many requests can I make per month?

We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.

Is a retainer better than a one-off project?

If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.

Who will I be working with?

You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.

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