HUGO BOSS
As a global leader in the premium and luxury fashion segment, HUGO BOSS sets the standard for refined style and elevated retail experience.
Strategy
Strategy
⊹
Brand Foundations
Brand Foundations
⊹
UX/UI
UX/UI
Overview
We created an extensive guideline system designed to elevate every retail environment, from flagship stores to international partners. The result is a seamless brand experience worldwide — consistent, refined and aligned with the iconic presence HUGO BOSS is known for.
Team
Brand Strategist
Paula Dowie
Brand Strategist
Paula Dowie
Brand Strategist
Paula Dowie
Project Manager
Paula Dowie
Project Manager
Paula Dowie
Project Manager
Paula Dowie
Ewa Michalowska
Interior Designer
Ewa Michalowska
Interior Designer
Ewa Michalowska
Interior Designer
Deliverables
Core brand principles framework
Design system
Store layout principles
Implementation toolkit for global teams
Comprehensive brand guidelines
Global creative concept
Material, colour & texture systems
Visual & spatial identity systems
“Super sharp, fast, and collaborative. Nailed the vibe from day one.”
Sophie L.
HUGO BOSS Visual Merchandising Lead
Sophie L.
HUGO BOSS Visual Merchandising Lead
Sophie L.
HUGO BOSS Visual Merchandising Lead
01
Global Experience
We created an extensive guideline system designed to elevate every retail environment, from flagship stores to international partners. The result is a seamless brand experience worldwide — consistent, refined and aligned with the iconic presence HUGO BOSS is known for.
01
Global Experience
We created an extensive guideline system designed to elevate every retail environment, from flagship stores to international partners. The result is a seamless brand experience worldwide — consistent, refined and aligned with the iconic presence HUGO BOSS is known for.
More projects
More projects
Pavona
For Pavona, we developed a complete brand identity inspired by its interiors — a rich palette of peacock blues and greens, elevated with gold accents — and translated it into a distinctive name, visual system, website and curated brand assets.
Pavona
For Pavona, we developed a complete brand identity inspired by its interiors — a rich palette of peacock blues and greens, elevated with gold accents — and translated it into a distinctive name, visual system, website and curated brand assets.
Pavona
For Pavona, we developed a complete brand identity inspired by its interiors — a rich palette of peacock blues and greens, elevated with gold accents — and translated it into a distinctive name, visual system, website and curated brand assets.
HIVE at Selfridges
For Hive Restaurants, we redesigned the menu system to align seamlessly with the brand’s identity — introducing a more refined, recognisable and luxurious presentation rooted in the story of honey.
HIVE at Selfridges
For Hive Restaurants, we redesigned the menu system to align seamlessly with the brand’s identity — introducing a more refined, recognisable and luxurious presentation rooted in the story of honey.
HIVE at Selfridges
For Hive Restaurants, we redesigned the menu system to align seamlessly with the brand’s identity — introducing a more refined, recognisable and luxurious presentation rooted in the story of honey.
Clock Lounge
Clock Lounge was a contemporary London restaurant serving everything from relaxed breakfasts to evening dining. We supported the launch of the venue with a complete visual and digital setup designed to bring the concept to life from day one.
Clock Lounge
Clock Lounge was a contemporary London restaurant serving everything from relaxed breakfasts to evening dining. We supported the launch of the venue with a complete visual and digital setup designed to bring the concept to life from day one.
Clock Lounge
Clock Lounge was a contemporary London restaurant serving everything from relaxed breakfasts to evening dining. We supported the launch of the venue with a complete visual and digital setup designed to bring the concept to life from day one.
Conspiracy Lounge Kensington
We shaped a bold, high-impact visual presence for Conspiracy Lounge — a signature hospitality concept by musician Silky — through curated content, social media and refined menu design.
Conspiracy Lounge Kensington
We shaped a bold, high-impact visual presence for Conspiracy Lounge — a signature hospitality concept by musician Silky — through curated content, social media and refined menu design.
Conspiracy Lounge Kensington
We shaped a bold, high-impact visual presence for Conspiracy Lounge — a signature hospitality concept by musician Silky — through curated content, social media and refined menu design.
FAQ
Get quick answers about working with us and our approach to digital solutions.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
What’s included in a monthly retainer?
01
Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
02
We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
03
If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
04
You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
05
Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
Make it happen
Make it happen
Make it happen