HIVE restaurant frontage at Selfridges with timber framing, glass screens and a canopy of dried florals
HIVE at Selfridges logo

HIVE at Selfridges

For Hive Restaurants, we redesigned the menu system to align seamlessly with the brand’s identity — introducing a more refined, recognisable and luxurious presentation rooted in the story of honey.

Menu Structure & Hierarchy

Menu Structure & Hierarchy

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Business Card Design

Business Card Design

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Hive Restaurants is built around a distinctive concept inspired by honey — from its name to its philosophy and menu structure. To support this narrative and elevate the dining experience, we reimagined the menu design to feel more cohesive, premium and instantly recognisable. Our work focused on translating the brand’s warmth and sophistication into tactile, beautifully considered printed materials that complement the atmosphere of the restaurant.

Team

Creative Designer

Kseniya De Vivo

Deliverables

Menu Design

Menu Structure & Hierarchy

Print-Ready Artwork

Business Card Design

“The new menus feel completely aligned with who we are. The design reflects our story, our concept and the level of experience we want our guests to have.”

Sabina

— Hive Team

01

Menu Design

We redesigned the full menu to reflect the essence of Hive — natural, rich and thoughtfully crafted. The layout, typography and visual hierarchy were refined to enhance readability while reinforcing the brand’s honey-based storytelling. Each section was carefully structured to support the flow of the menu and elevate how dishes are presented to guests.

01

Menu Design

We redesigned the full menu to reflect the essence of Hive — natural, rich and thoughtfully crafted. The layout, typography and visual hierarchy were refined to enhance readability while reinforcing the brand’s honey-based storytelling. Each section was carefully structured to support the flow of the menu and elevate how dishes are presented to guests.

HIVE all-day and drinks menus in cream and gold, showing the redesigned menu layout
HIVE all-day and drinks menus in cream and gold, showing the redesigned menu layout
HIVE Restaurant all-day menu with starters, afternoon tea and brunch under a gold bee emblem
HIVE Restaurant all-day menu with starters, afternoon tea and brunch under a gold bee emblem
HIVE Restaurant card: front with gold wordmark, back offering Selfridges staff a 20% discount
HIVE Restaurant card: front with gold wordmark, back offering Selfridges staff a 20% discount

02

Brand Touchpoints

To extend the identity beyond the menu, we designed supporting brand materials including loyalty cards and business cards. These elements were created to feel tactile, elegant and consistent with the restaurant’s visual language — ensuring every guest interaction reflects the same level of quality and attention to detail.

02

Brand Touchpoints

To extend the identity beyond the menu, we designed supporting brand materials including loyalty cards and business cards. These elements were created to feel tactile, elegant and consistent with the restaurant’s visual language — ensuring every guest interaction reflects the same level of quality and attention to detail.

White beehive-shaped stands on gold frames branded "Hive Restaurant", outside a glass-fronted building
Beekeeper lifting a honeycomb frame beside a white 'HIVE Restaurant' beehive display
Honeycomb frame covered with bees in front of a white hive marked 'HIVE'
HIVE at Selfridges seating area with tan leather chairs, timber slatted walls and glass globe pendants
HIVE at Selfridges dining area with peach chairs, gold frames, glass pendant lights and dried floral garlands
HIVE logo lettering on a glass screen in front of gold vertical slats and café seating
Gold bee sculpture beneath a dried-flower installation above a neon 'Home' sign at HIVE
HIVE seating with peach banquettes, gold bee details and a neon sign reading 'Home is where your Honey is'

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FAQ

Get quick answers about working with us and our approach to digital solutions.

What’s included in a monthly retainer?

01

Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.

How many requests can I make per month?

02

We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.

Is a retainer better than a one-off project?

03

If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.

Who will I be working with?

04

You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

05

Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.

Make it happen

Make it happen

Make it happen