Pearl Majesty

For Pearl Majesty, a premium hair extensions brand, we refined the visual identity, developed comprehensive brand guidelines, redesigned packaging and launched a new website supported by branded email communication.

Brand Guidelines

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Email Marketing Flow

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Website Design

Overview

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Pearl Majesty operates in the competitive world of luxury hair extensions, where trust, quality and aesthetic credibility are essential. The brand required a clearer, more cohesive visual direction to strengthen its positioning and stand confidently within the beauty industry. We developed a structured brand guideline system that refined the colour palette, enhanced typographic consistency and introduced distinctive pattern elements to elevate recognisability. From packaging to digital presence, every touchpoint was aligned to communicate quality, confidence and sophistication. The outcome is a cohesive brand ecosystem that supports both direct-to-consumer sales and professional salon partnerships.

Team

Creative Designer

Kseniya De Vivo

Deliverables

Comprehensive Brand Guideline Book

Refined Colour Palette, Typography & Pattern System

Packaging Design

Website Design & Development

Branded Email Marketing Templates

“Riviera helped us bring clarity and cohesion to our brand. The updated identity, packaging and website now truly reflect the quality of our hair extensions.” — Pearl Majesty Team

Farah

— Pearl Majesty Founder

Brand System & Visual Refinement

We created a comprehensive brand guideline framework to bring clarity and consistency across all brand expressions. By refining colours, typography and graphic patterns, we established a more polished and recognisable identity within the premium hair extensions market. The visual system now communicates confidence, femininity and professionalism — essential qualities in the beauty industry.

Brand System & Visual Refinement

Packaging & Digital Experience

We redesigned the packaging to feel elevated and aligned with the refined brand direction — enhancing the unboxing experience while maintaining practicality for distribution. In parallel, we designed and built a new website that presents products with clarity and aspiration. Structured for conversion and brand storytelling, the platform is supported by customised email communication templates to ensure consistent engagement across all digital channels.

Packaging & Digital Experience

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FAQ

Get quick answers about working with us and our approach to digital solutions.

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What’s included in a monthly retainer?

Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.

How many requests can I make per month?

We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.

Is a retainer better than a one-off project?

If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.

Who will I be working with?

You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.

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