COTY logo with butterfly wings beside a model framed by magenta feathers and black brushstrokes
Coty logo

Coty

We partnered with COTY to develop a unified brand guideline system for their academies, ensuring a consistent, elevated experience across all education and training environments.

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COTY required a cohesive visual and communication framework for their academies — one that aligned with the brand’s global identity while supporting local adaptation. We established clear visual principles, tone-of-voice standards and layout systems that brought structure, clarity and recognisable branding to every academy touchpoint.

Team

Creative Designer

Deliverables

Complete academy guideline book

Layout systems for training documents

Visual identity standards for academy materials

Consistency rules for local markets

Production-ready files

"Riviera brought structure and clarity to our academy materials. The guidelines have elevated our training experience and ensured consistency across all locations.”

— COTY Education Team

Academy Experience

The guideline system covered both physical and digital elements, shaping how information is presented, how spaces communicate and how brand consistency is maintained globally. The result is a refined, professional foundation that strengthens learning experiences and ensures every academy reflects COTY’s elevated brand presence.

Academy Experience

The guideline system covered both physical and digital elements, shaping how information is presented, how spaces communicate and how brand consistency is maintained globally. The result is a refined, professional foundation that strengthens learning experiences and ensures every academy reflects COTY’s elevated brand presence.

COTY brand guidelines page showing logo do's and don'ts across lanyards, bags and print
COTY brand guidelines page showing logo do's and don'ts across lanyards, bags and print
COTY brand guidelines page 'Butterfly do's and don'ts' showing correct and incorrect use of the graphic
COTY brand guidelines page 'Butterfly do's and don'ts' showing correct and incorrect use of the graphic
Coty brand guidelines page showing butterfly logo posters arranged on gallery and office walls
Coty brand guidelines page showing butterfly logo posters arranged on gallery and office walls
Coty brand guidelines page showing logo placement on workwear overalls in white, grey and purple
Coty brand guidelines page showing logo placement on workwear overalls in white, grey and purple
COTY brand guidelines page with master logo, "Beauty, Liberated" strapline, butterflies and palette
COTY brand guidelines page with master logo, "Beauty, Liberated" strapline, butterflies and palette
COTY brand guidelines cover, the wordmark set over purple petals shaped like a butterfly
COTY brand guidelines cover, the wordmark set over purple petals shaped like a butterfly
COTY '3rd Party Academy Guidelines 2017' booklet with a purple butterfly logo, open to a self-assessment page
COTY '3rd Party Academy Guidelines 2017' booklet with a purple butterfly logo, open to a self-assessment page
COTY academy guideline booklet open at checklists for fixtures, fittings and a summary question
COTY academy guideline booklet open at checklists for fixtures, fittings and a summary question
COTY '3rd Party Academy Guidelines 2017' brochure cover with the purple butterfly logo
COTY '3rd Party Academy Guidelines 2017' brochure cover with the purple butterfly logo
COTY academy guidelines spread on commercialisation, with photos of academy building signage
COTY academy guidelines spread on commercialisation, with photos of academy building signage
Coty academy guideline booklet open on spreads of colour-coded floor plans for flexible space
Coty academy guideline booklet open on spreads of colour-coded floor plans for flexible space
Coty academy guidelines booklet open on a purple introduction page and a five-step self-assessment diagram
Coty academy guidelines booklet open on a purple introduction page and a five-step self-assessment diagram
COTY academy workbook open on purple and grey pages listing fixtures and fittings
COTY academy workbook open on purple and grey pages listing fixtures and fittings
COTY '3rd Party Academy Guidelines 2017' booklet open to a self-assessment diagram spread
COTY '3rd Party Academy Guidelines 2017' booklet open to a self-assessment diagram spread
Two COTY booklets: the Academy Guidelines cover with butterfly logo and a back cover reading 'Beauty, liberated'
Two COTY booklets: the Academy Guidelines cover with butterfly logo and a back cover reading 'Beauty, liberated'

More projects

More projects

Wooflore custom pet portrait of a dog in a flower crown, hung above a grey sofa in a living room

Wooflore

For Wooflore, a custom pet portrait brand, we developed a cohesive visual identity, created performance-focused advertising creatives and refined the ecommerce website to support conversion and growth.

Wooflore custom pet portrait of a dog in a flower crown, hung above a grey sofa in a living room

Wooflore

For Wooflore, a custom pet portrait brand, we developed a cohesive visual identity, created performance-focused advertising creatives and refined the ecommerce website to support conversion and growth.

Beau Joie Brut Special Cuvée bottle in its copper lattice sleeve, chilled on ice

Beau Joie Champagne

For Beau Joie Champagne, we managed the UK social presence and developed premium communication materials — supporting the brand’s positioning within global luxury, nightlife and high-profile collaborations.

Beau Joie Brut Special Cuvée bottle in its copper lattice sleeve, chilled on ice

Beau Joie Champagne

For Beau Joie Champagne, we managed the UK social presence and developed premium communication materials — supporting the brand’s positioning within global luxury, nightlife and high-profile collaborations.

Backwoods Security Services tri-fold brochures with industrial pipeline and construction-site photography

Backwoods Security

For Backwoods Security, a Canadian provider of industrial security solutions, we developed structured brochures and a clear iconography system to support communication across complex operational environments.

Backwoods Security Services tri-fold brochures with industrial pipeline and construction-site photography

Backwoods Security

For Backwoods Security, a Canadian provider of industrial security solutions, we developed structured brochures and a clear iconography system to support communication across complex operational environments.

ZEISS logo sign on a glass-clad building against a blue sky

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ZEISS logo sign on a glass-clad building against a blue sky

Zeiss

For ZEISS, we developed a comprehensive point-of-sale concept and graphic system, working alongside Ignite Studio to support the interior implementation and ensure a cohesive retail environment.

FAQ

Get quick answers about working with us and our approach to digital solutions.

What’s included in a monthly retainer?

01

Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.

How many requests can I make per month?

02

We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.

Is a retainer better than a one-off project?

03

If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.

Who will I be working with?

04

You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.

Do you work with international clients?

05

Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.

Make it happen

Make it happen

Make it happen

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Copyright © 2026 Riviera Designs. All rights reserved.

Subscribe

Join our newsletter and stay updated on the latest trends in digital design

  • RD

    ™

    —

Copyright © 2026 Riviera Designs. All rights reserved.

Subscribe

Join our newsletter and stay updated on the latest trends in digital design

  • RD

    ™

    —

Copyright © 2026 Riviera Designs. All rights reserved.